November 20, 2002

Guide to Homeland Marketing

Since the senate approved Bush's homeland security bill today, I thought I would provide a guide for vendors looking to make a buck or two from this colossal merger of federal agencies.

Abnerís guide for how to make Homeland bucks with your security product:

Step 1: Attach your brand to Homeland Security by plastering flags and the words "Homeland Security" all over your marketing collateral.
Step 2: Prove a threat exists that your product mitigates.
Step 3: Convince others your threat is a bigger threat than everybody else's pet threat.
Step 4 (optional): Find a non-security business problem your product also helps solve in order to establish a clear ROI.

Rinse and repeat as necessary.

P.S. While the above might actually work, I tend to agree Senator Byrd's questions are good questions to ask. With all the hubbub around establishing the Homeland Security Department why are our priorities still out of whack with reality?

Posted by Abner on November 20, 2002 06:53 PM | TrackBack
Comments ARE BROKEN Send email instead - Thanks!

Recent Entries
iPhone's SIM Locks: Hardware vs. Software vs. Lawyers
Even (or especially) contests could use a security review
Vendors Responses: Voting Machines and the Pwnie Awards
Dude "Security Rocks"
iPhone Wi-Fi Vulnerability
Harry Potter Security
iPhone Hacking & Fustrations
Let the iPhone Hacking Begin
Geer heads to Washington, Again
This Just In: DRM still doesn't work
Phishing meets Internet Advertising
How long to unlock the iPhone Operating System?
Predictive Markets For Politics
The Irony of Phone Security Google Ads
Why Biometric Fingerprint Readers Are A Waste
How to Blag an Interview
Yet another Boston marketing flub
MAC vs. Vista Security
The latest in physical security
Data Loss Archive
Guerrilla Marketing Backfires in Boston
NY Times on the "Market" For Software Vulnerabilities
Not marketing security, marketing *during* security